The Merchant Marketing Corner is a great resource for small businesses created by American Express. The site provides resources to help attract new customers as well as get existing customer back to your store (both online and offline). And to help promote small businesses, American Express is incentivizing their card-holders with 2X rewards when they register their American Express card and use it at a registered small business. And if you’re a small business owner, they provide the following resources:
Promote Shop Small
As a small business, you can let your customers know they’re supporting a small business by having in-store signage, adding Shop Small logos to your websites and emails, and lastly promoting Shop Small through all of your social media profiles (Facebook, Instagram, SnapChat, etc.). American Express provides a download with the digital assets that you can use to print and embed the relevant Shop Small images.
Attract New Customers
To help attract new customers, American Express has created an online Shop Small map. As a small business, if you have a physical brick and mortar, you should definitely register. Once you’ve registered, new customers will be able to find you in the online registry which will get a lot of attention Saturday November 26 for Small Business Saturday (also the day after Black Friday). You can also reach new customers by posting ads online – American Express will even cover the cost of getting your ads on sites like CNN and Weather.com.
There are some pretty cool resources put together by American Express. But there are some gotchas to all these perks – the first one is that you have to be a small business that accepts American Express and have a verified merchant id. In order to have your business added to the online registry or get free advertising, you need to have an account and verify that you own a small business that accepts American Express. I don’t think it’s worth accepting American Express for these perks but if you already accept American Express, then I highly recommend creating an account and making sure your small business shows up.