The right domain name can make or break your website so be sure to take the time and pick the right domain. Once you’ve put it out there and start getting visitors, it will be a lot harder to change domain names (but technically possible). So whether you’re a small business owner or you’re a budding entrepreneur with an amazing idea, you’ll need to come up with a memorable domain name and more importantly, you’ll need to come up with a domain name that’s available. So let’s start with some basics:
Be intuitive and avoid being too clever
You want something memorable and easy to enter, so don’t try to be clever and come up with something complex that isn’t intuitive to visitors. For example, if you’re a pie shop – don’t go with something like www.getpi.com because you want it to be nerdy. If you end up being too clever, all you’re doing is sending traffic to someone else’s website.
Avoid confusing words
Avoid numbers because it’s not clear if you meant “7” or “seven”. Avoid using “to” since it’s hard to distinguish from “too” or even “two”. Same goes for words like “by” and “bye” and “bi”. Luckily, website names don’t have to be grammatically correct, so you can get away with phrases with improper sentence structure.
Be creative if your ideal domain isn’t available
I’m sure lots of people would love to have “foo.com” which isn’t available. However, you could try “getfoo.com” or “fooapp.com”. There’s lots of ways to add relevant words to your business or company name to increase your odds of getting it.
Still need help?
If you’ve reached this and you’re still struggling, you might want to take advantage of some of the online domain name generators. These are a great way to get some creative suggestions that you might not have thought of. Most simply ask that you provide a keyword or a starting phrase and they will provide creative suggestions of domains that are available. Some of my favorite sites for this are:
LeanDomainSearch – very straightforward search that provides a nice list of “creative” domains related to your keyword/phrase
Instant Domain Search – nice simple interface that shows you results instantly and even the price/availability
And lastly, once you’ve found the perfect domain name, you need to then secure it and purchase it before someone else. I have used multiple domain registrars and I have all of my domains currently with Google Domains.